Logos[edit] Edit

Evolution of the company logo[edit] Edit

  • Original Burger King text logo from 1953 
  • Vintage Burger King "sitting king" logo (1957–1969) 
  • Original "bun halves" logo (May 1, 1969 – April 30, 1994) 
  • Revised "bun halves" logo (May 1, 1994 – June 30, 1999) 
  • Current "blue crescent" logo (July 1, 1999–present)

The first Burger King logo used text and was introduced on 28 July 1953.[37] The first graphical representation of the Burger King character in occurred the 1960s and is sometimes called the Sitting King logo, as the Burger King character is shown sitting atop a burger holding a beverage.[38] Several versions were produced; the King is shown either sitting atop a hamburger or on an inverted trapezoid with the company name along the top and its motto Home of the Whopper below it. Some signs omitted the King and only had the trapezoid. This logo was used in various forms until 1 May 1969 when the Burger King "bun halves" logo made its debut,[39] and has continued in use until the present. The logo resembles a hamburger;[40] with two orange semi-circular "buns" surrounding the name. On 1 May 1994 BK updated the logo with a graphical tightening, replacing the "bulging" font with a smoother font with rounded edges.[41]

The current "blue crescent" logo was designed by the New York-based Sterling Group and made its official debut on 1 July 1999.[42][43] Sterling Group changed the color of the restaurant's name from red to burgundy, tilted the bun halves and the font on an axis, used a smaller bun motif and wrapped the burger with a blue crescent, which gave it a more circular appearance. Most restaurants did not acquire new signs, menus, and drive-thru ordering speakers until 2001. All secondary signage was updated with the new logo and all sign posts were repainted to match the blue coloring of the new crescent, replacing the original black.[44]

International variations[edit] Edit

The logo of Australian franchisee, Hungry Jack's, is based on the Burger King "bun halves" design, and currently uses a variation of the second generation "bun halves" logo and the smoother 1994. When the company opened its first Russian store in Moscow, a version of the logo with Cyrillic lettering, styled "Бypгep Kинг", was used.[45] In Arabic-speaking countries, the logo is reversed and uses characters from the Arabic alphabet (برجر كنج‎), but is otherwise identical to the "blue crescent" English logo. In Israel, a Hebrew logo has been used for a while in 2002, and has been replaced with the English version since. The logo is reversed (like the Arabic version) and uses characters from the Hebrew alphabet (ברגר קינג‎), but is otherwise identical to the English logo.